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Adventure Sports Fair, the biggest event of its segment in Latin America, reaches its tenth edition in 2008 as the most important discussion channel for the development of the adventure tourism and sports market in Brazil. The fair, which is held from September 4th to 7th, moved to a new venue. This year it will be held at Centro de Exposições Imigrantes, in São Paulo, a larger locale with more parking spaces for visitors.

A whole decade dedicated to adventure tourism and sports, the event broke many records and gathered together companies and services into a single location. The main communication channel for government initiatives, non governmental organizations, and the private sector, the fair is the stage where the most important events and situations of the adventure segment take place. And, at the same time, it is a fair targeted at the professional visitors and the end consumer, advertising products and services aimed at a high income and opinion formers.

- The event is also an excellent leisure option for the whole city, in addition to being a moment when the industry is brought together, generating many deals - says Sergio Franco, the fair's director.

Adventure Sports Fair will have attractions for all tastes and ages, from tourism, equipment, and sustainability actions to a special area for kids, off-road, camping, sailing, diving, and others.

In 2007's edition, Adventure Sports Fair had 299 exhibitors and received 58,650 guests, generating R$93 million worth of business. The expectation for this year is increasing to R$95 million. Unlike previous years, when the first day was reserved store owners and businessmen, it will be open daily to both trade and public simultaneously.

Attractions
In the previous years, the attractions involving interaction with the audience will be available in different sectors. For 2008, kayak and diving tanks are already confirmed, as well as tracks for test-driving, off-roading, biking, quadricycling, and a ski slope. The 40 tons of ice brought from Patagonia - the major attraction of 2007's edition - where the guests could feel the magic and cold of walking on frozen glaciers, are back in this year's edition.

The area reserved for motorcycles has been expanded, as well as the fair's outdoor space.

Nature Tourism and Eco-Tourism
Nature Tourism has been one of the largest growing sectors in recent years. At Adventure 2007, no less than 22 States of Brazil were represented, whereas 26 have already confirmed their presence for 2008. The municipal destinations alone have already confirmed the presence of over 90 Brazilian towns that will show the audience special places for practicing outdoor sports. In addition, eight countries will be present. The sector also gathers travel agencies and operators that work with nature tourism and ecotourism destinations.

Equipment and clothing
In the clothing and equipment sector, one of the most competitive in Adventure Sports Fair, exhibitors will show their latest products and also sell products, such as clothes, shoes, backpacks, accessories, and the most modern equipment for adventure sports. "The brands that produce this kind of clothing are no longer targeting only those who effectively practice adventure sports, but also those who like the casual style and, at the same time, the sophistication of the clothes inspired in this kind of sport", says Sérgio Franco. Once again the fair will organize business meetings between buyers/store owners from all over Brazil and the exhibitors this year. Such meetings are to take place in a VIP area - Business Point space - that is fully equipped for making deals in privacy and comfort.

In addition to the presence of the major domestic brands, the sector will also have the presence of some international exhibitors this year, from countries such as Argentina and the USA.

SUV sector
Traditionally one of the main attractions of Adventure Sports Fair, the SUV Sector will occupy an area covering almost twenty thousand square meters, considering booths and test-driving tracks, and will gather car, pick-up, motorcycle, and quadcycle, accessories and tire manufacturers. One of the highlights is the Fiat's test track, launching its new "Palio Adventure", with the innovative off-road track system.

Diving, Sailing, and Canoeing
The water sports sector will have very strong exhibitors in the fair, with the presence of the main kayak, row boat and sailboat brands. Diving will also have a strong presence in this year's edition, with booths of important manufacturers that will show the most modern products of the sector, in addition to the diving tank, one of the attractions for the visiting audience.

Bike
Adventure Sports Fair 2007's edition promoted a new equipment exhibiting concept that pleased exhibitors and audience. The Bike Plaza gathered, in the same space, seven manufacturers and importers of bikes and related accessories, in an open booth format. This year, in a track put together in the pavilion, it will be possible to watch the performance of products and athletes sponsored by the brands. Parallel events, such as lectures and clinics, will be held by many exhibitors for retailers.

Environment and sustainable tourism
This is a traditional sector of Adventure Sports Fair and serves one of the organizers' main purposes: making the event not only a business opportunity, but also a discussion and reflection space that is able to help ensure the sustainable development of adventure tourism, with the full conservation of the environment and the socioeconomic development of destinations.

INFO:
Adventure Sports Fair 2008
Imigrantes Exhibition Center
Rod. dos Imigrantes Km 1,5
São Paulo - SP
September 10th - 13th, 2009