Adventure Sports Fair plays an important role in the adventure tourism market, for clothing, footwear, equipment industries and for those who practice adventure sports or simply for consumers who adopt adventure as a lifestyle.
It is also the most important 4x4 vehicle event, with the presence of the main brands in the market, allowing consumers to try their new products.
In addition to being a trade show, Adventure Sports Fair brings together destinations and tourism agency operators who market their products.
For clothing, footwear, equipment and bike manufacturers, Adventure Sports Fair is a major launching platform these products, attracting thousands of store owners from all over Brazil.
At the same time, it is an exhibition targeted at the end consumer, promoting a new tourism category and adventure-oriented products to a new public of opinion formers with high purchasing power.
For all those reasons, Adventure Sports Fair is among the biggest exhibitions in the world in the category.
Adventure sports or simply for consumer that adopt a adventurous life style.