Adventure Sports Fair plays an important role in the adventure tourism market, for the clothing, footwear, and equipment industries, for those who practice adventure sports, or simply for consumers who adopt adventure as a lifestyle.
It is also the most important 4x4 vehicle event, with the presence of the main brands in the market, allowing consumers to try their new products.
In addition to being a trade show, Adventure Sports Fair brings together destinations and tourism agency operators who will market their products.
And, for the clothing, footwear, equipment, and bike manufacturers, Adventure Sports Fair is the major launching platform for their products, attracting thousands of store owners from all over Brazil.
At the same time, it is an exhibition targeted at the end consumer, promoting this new tourism category and the new adventure-oriented products to a new public of opinion formers with high purchasing power.
For all those reasons, Adventure Sports Fair is among the biggest exhibitions in the world in the category.
esportes de aventura ou simplesmente para os consumidores que adotam a aventura como estilo de vida.
